Under Armour (UA) continues to invest in the smart footwear category.
The performance footwear and apparel brand unveiled two new connected running shoes at CES in Las Vegas this week, each designed to enhance the running experience.
According to Men’s Health, UA focused on design and performance first, and integrating tracking capabilities next. Made with a 3D sculpted chamois upper and a knit collar, the Hovr Phantom and Hovr Sonic are notably more sleek and stylish than other smart shoes in the market.
The shoes have a bluetooth module, accelerometer and gyroscope in their foam soles. The technology kicks up when the system detects movement and syncs to the wearer’s connected handset, TechCrunch reported.
Along with standard stats like distance, the shoes also track stride length and cadence. The addition of “on-board storage” allows the runner to freedom to leave their phone behind. Data will connect with the Under Armour MapMyRun app.
The Hovr Phantom and Sonic will be available beginning February 1. The connected Sonic will retail for $110. The connected Phantom will retail for $150. Non-connected options will also be available.
The shoes are UA’s third generation of smart footwear. The brand introduced three connected shoes last year under the UA Record Equipped footwear line. The shoes were the first to use a simple jump test to help tell the wearer how hard to run.