Ugg for men has launched its latest collection of weatherproof Treadlite by Ugg boots in a new campaign dubbed ‘Defeat the Season’.
Combining comfort and utility, the lightweight boots are lined in natural wool, feature waterproof construction and are cold weather rated to minus 20 degrees Celsius. The campaign features two of the most popular styles, the Hannen TL and the Hendrin TL, both of which are available in three different color options.
“With the combination of Treadlite by Ugg and weatherproofing, our Ugg for Men customer can comfortably and confidently go about his day regardless of the forecast,” said Nancy Mamann, Ugg vice president of global marketing. “Our Defeat The Season campaign showcases the best attributes of the new Hannen and Hendren boots, which are incredibly lightweight, durable, and made with the highest quality materials to take on the toughest elements of the season with ease.”
The entire Treadlite collection features more than 20 different styles including boots, sneakers and loafers, with the new boots retailing from $200-$230.