Outdoor lifestyle brand Timberland is taking a step toward the sustainability goals it announced last month through a new eco-friendly collaboration.
The New Hampshire-based company announced Thursday it would be teaming up with responsible fabric manufacturer Thread to launch a new collection of sustainably-sourced shoes. Crafted from plastic bottles collected in Haiti and Honduras, Thread’s “Ground to Good” fabric will be used in a collection of Timberland footwear and bags set to launch in Spring 2017.
“We are beyond excited about partnering with Thread,” said Colleen Vien, Timberland director of sustainability. “From the moment we met them, we knew this had the potential to be far more than a supplier relationship. Building community has always been at the heart of Timberland, and we were also inspired by the Haiti connection, given our work there over the past five years. Any time we find an opportunity to create both environmental and social value, that’s a big win. And Thread does just that.”
Made in the U.S. with up to 50 percent recycled PET from plastic bottles collected from the streets, canals and neighborhoods of Haiti and Honduras, each yard of Thread fabric is traced and tracked at every step of its journey, from bottle collection to fabric creation to the delivery of the fabric bolt to the manufacturer.
Timberland also has strong connections to Haiti, making the partnership with Thread a natural fit. The brand recently culminated a five year commitment to plant five million trees in the country.
“This partnership is truly special. We’re proud to work with a brand with such a longstanding commitment to the environment and social responsibility,” said Ian Rosenberger, CEO of Thread. “Working together transparently, we’re able to look beyond recycled materials toward the rich social impact consumers care about and the stories that bring beautiful products to life.”