Sneaker brands rank high on the fashion wish-lists of teens, but no brand resonates more than Nike.
In the annual Taking Stock of Teens survey by Piper Jaffray, 52 percent of teens surveyed named Nike as the most popular footwear brand with 52 percent share. Teens ranked Vans second with 9 percent, followed by Adidas with 8 percent, Converse with 6 percent and Steve Madden with 2 percent.
Teens also named Nike as the top clothing brand, followed by American Eagle, Forever 21, Lululemon and Adidas and H&M, indicating that the athletic and athleisure trend has no end in sight.
The survey found that fashion brands losing relevance with teens include Under Armour, Michael Kors, The North Face, Ralph Lauren and Vineyard Vines.
Nike was named the second most popular shopping website for teens with 5 percent, however Amazon outpaced the athletic giant with 43 percent share.
Overall, the survey found that teen spending was down 2.4% year-over-year.
“While the overall spending environment has been challenging, we are seeing teen spending continue to shift more toward experiences—eating out, video games and leisure,” said Erinn Murphy, Piper Jaffray senior research analyst. “Share of fashion spending has moderated but we continue to see undisputed strength in athletic—Nike remains the No. 1 preferred brand and Adidas was the fastest-growing brand in our survey.”