New York-based Synclaire Brands is expanding its portfolio, which includes children’s footwear licenses for brands like Michael Kors and Sam Edelman, with a new exclusive licensee deal for Pro Player’s Proline athletic footwear
The deal comes at a time when Pro Player is revitalizing the Proline brand following ULC IP Holdings’ acquisition of the master license from Perry Ellis International. Redesigned creative assets, including an updated logo and key marketing partnerships with Major League Baseball, are all part of the brand’s realignment.
“Athleisure products and specifically technical and fashion athletics are driving the footwear business. The Pro Player brand embodies and exemplifies the active lifestyle that consumers are embracing today,” said Evan Cagner, president and CEO of Synclaire Brands. “The brand will continue to market to this key ‘active lifestyle’ demographic and therefore we can combine our footwear design and manufacturing capabilities to help drive more sales through the value, style, and brand equation.”
Designed for athletes and fitness enthusiasts, Pro Player footwear, apparel and accessories offer benefits and design elements like technical fabrications, strategic support, wicking, and ventilation.
Synclaire says Pro Player apparel and footwear for men, women and kids will be targeted to specialty stores, sporting goods chains, and department stores in time for Spring ’17, with an e-commerce launch in Q4 2016.