Steve Madden Appoints New President, CMO

Steve Madden is back to work with two new executives in place. The fashion footwear and accessories company announced Tuesday it has appointed Amelia Newton Varela to the newly created position of president. Karla Frieders has been named chief merchandising officer.

Newton Varela has 17 years of experience with Steve Madden, most recently as executive vice president of wholesale. Frieders has spent more than 16 years with the company in various roles. Her most recent post was executive vice president of product development.

Steve Madden Chairman and CEO Edward Rosenfeld praised Newton Varela and Frieders for their commitment to grow the company. In a press release, Rosenfeld said, “Under Amelia’s leadership, our wholesale business has grown exponentially over the last decade, as we have expanded into new brands, new product categories and new distribution channels. We look forward to her further contributions as she broadens her role in the organization.”

He added, “Karla has proven herself to have a deep understanding of product and trends, and we are confident she will be highly successful in her role as chief merchandising officer. We are pleased to recognize the many contributions Amelia and Karla have made to the company with these promotions and to further strengthen the executive team at Steve Madden.”

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