Grammy-nominated rap artist Ja Rule is bringing his street-meets-biker style to Steve Madden Mens. The rapper is teaming up with the footwear brand for an exclusive Maven x Madden collection for Pre-Fall ’15.
The collection spans bold sneakers, dress shoes and motorcycle-inspired kicks in soft nappa, nubuck leather and suede. Pops of metallic ornamentation and detailing, including handcuff eyelets and skeleton keys, are a nod to the obstacles both Ja Rule and Steve Madden have overcome.
In a statement, Ja Rule said, “I wanted to partner with Steve to create a line that was both stylish and affordable.” He added, “I love all the styles, but my favorites, I would have to say, are the high-top nubuck sneaker, the brush-off chelsea boot. The Maven motorcycle-style boot is something different from anything out there.”
The Maven x Madden collection will retail for $145-$195 and will be available at select Steve Madden stores, online and at Macy’s, Dillard’s and other specialty retailers.