Seafaring lifestyle brand Sperry has announced a new partnership with America’s Cup, the most prestigious sailing competition in the world.
Starting with the 35th America’s Cup, slated to commence in June 2017, Sperry will serve as the official footwear partner of the America’s Cup and the official footwear supplier for Oracle Team USA.
“Partnering with the America’s Cup is our boldest adventure yet. Sperry is built for the sea, and in our 80 years we’ve continually provided tools for nautical adventure and created advanced performance technology for the world’s best watermen,” said Rick Blackshaw, Sperry president. “This game-changing partnership underscores our commitment to intrepid athletes all over the world and we’re thrilled to support this exhilarating and progressive sport.”
Sperry will work together with Oracle Team USA to support and improve performance by developing a special shoe for use during training and racing. In support of this partnership, Sperry will also release a limited edition America’s Cup Collection including specialty shoes, apparel and accessories.