Skechers is transitioning its business in Latin America from a third-party distributor to a wholly-owned subsidiary, Skechers Latin America LLC. The subsidiary will oversee more than 30 countries in the region, including the key markets of Panama, Peru, Colombia and Costa Rica.
Skechers has conducted business in Latin America for 20 years and now it plans to grow its operations and footprint, looking at new retail destinations and expanding its account distribution base. The former distributor, Dasban International, established an extensive retail and wholesale network and was, at one point, the company’s largest distributor, the company reported.
Going forward, Latin America will remain an important part of Skechers’ international business. Skechers’ COO David Weinberg said, “We believe that we can use the strengths of our marketing, advertising, capital and infrastructure to significantly grow this key market, helping it reach its full potential.”
Key executives from Dasban International, including the company president Daniel Bassan, will help manage the new subsidiary business. Skechers Latin America LLC will be based in Panama City and will oversee the brand’s business with regional showrooms located in Panama, Peru, Columbia and Costa Rica.