Skechers Performance announced its return as the Official Running Shoe sponsor of the 2017 Ironman European Tour.
The brand will be onsite selling footwear at 35 events in 15 markets during the Ironman European Tour. Additionally, Skechers Performance will have a second location for consumer engagement in the main expo area of each competition. Participating countries in the Iron European Tour include Spain, France, Austria, Switzerland, Germany, Italy, England, Luxembourg, Denmark, Sweden, Scotland, Ireland, Wales and the Netherlands.
Skechers Performance was recently named the Official Running Shoe for the 2017 Ironman Canadian Series and has also signed-on as the Official Footwear and Apparel sponsor for the Ironman South Africa Series. The brand’s efforts in the running field has attracted athletes such as world-class marathoner Meb, U.S. elite marathoner Kara Goucher and award-winning triathletes Lionel Sanders, Anja Beranek and Nils Frommhold.
“We are pleased to be partnering with Ironman for the second year in a row,” said Marvin Bernstein, managing partner of Skechers S.à.r.l. “Our continued partnership with Ironman is a testament to our continued support and commitment to the endurance sports community, and emphasizes to both serious and casual athletes across Europe that we continue to be a major player in the running category.”