Shoes of Prey dips into Nike territory. The women’s custom footwear brand introduced its first line of customizable sneaker this week, a three-piece collection of lace-up low-tops.
As with all Shoes of Prey styles, the sneakers are fully customizable, offering customers with 10 trillion possible style combinations. Customers can choose the colors and materials on all shoe elements, from the upper and lining to the eyelets and lace tips, change the platform height and even add personal monogramming or custom inscriptions. Materials span traditional suede and nappa leather, to metallic leather and velvet.
Shoes of Prey is promising to delivery customized shoes in one to two weeks. Prices start at $149. The company plans to introduce two more sneaker styles in October.
“Today, sneakers are well and truly integrated into everyday fashion, and we’re seeing women become more accustomed to balancing style and comfort. Our range of contemporary sneaker styles were developed with the confident, stylish and unique woman in mind. We developed sleek silhouettes with smooth and clean lines for a refined aesthetic that’s perfect for dressing up or down, maintaining comfort without compromising on style,” said Jodie Fox, Shoes of Prey co-founder and creative director.