Reebok Expands CrossFit Nano Franchise

Reebok unleashed the latest evolution of its Nano collection for CrossFit on Wednesday.

Billed as the most durable and breathable Nano ever, the Nano 7 introduces Nanoweave technology designed to make the wearer feel light on their feet during workouts. The shoe also includes the Powerlaunch toebox for a strong foundation, reinforced heel clips that lock in feel for any movement and improved fit, cushioning and grip.

“Our ultimate goal is to empower the community to move the way they were born to,” said Judson Vancor, Reebok global director of product. “We want to cement Reebok’s place as the top training brand, by strengthening our bond with CrossFit athletes with the shoe that has become essential to any workout.”

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The Nano 7 marks the first time Reebok launched a Nano product in January, ensuring that fitness fans can take advantage of the shoe during the 2017 Reebok CrossFit Games Open beginning Feb. 23. The five-week, five-workout online competition allows CrossFit athletes to participate from any location.

The shoe is available for men and women at the official CrossFit store and on Reebok.com, retailing for $129.99.

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