Reebok Partners with Emily Skye; Announces Crowd-Sourced Training Shoe

Reebok has announced a new partnership with Australian fitness professional Emily Skye, who will serve as the brand’s newest fitness ambassador.

One of the most-followed fitness and health influencers online, Skye is founder of the popular F.I.T fitness workout. As Reebok fitness ambassador, Skye will spearhead a number of Reebok collaborations and initiatives to stimulate meaningful conversations on body positivity.

“Through fitness, I firmly believe every human has the potential to change for the better through the mind as well as the body. This synergy is the foundation of my partnership with Reebok who possess, cherish and exert the same values that motivate and inspire me every day. This is an incredibly exciting opportunity and I can’t put into words how excited I am about what can be achieved with this brand at my side,” said Skye.

In a unique first for the brand, Reebok will also collaborate with Skye on a special footwear creation in 2017; working directly with Skye and her fans around the world to ‘crowd source’ ideas and preferences for a brand new functional training shoe.

“Emily isn’t only an inspiration to her millions of followers around the world—she’s an inspiration to the very people that walk the hallways at Reebok every single day. She has an amazing story that typifies what our Be More Human philosophy stands for; that enriching our lives through fitness can have a positive impact on our social and mental well-being,” said Steve Robaire, Reebok instructor marketing director.

“Staying at the forefront of product development is a huge focus for Reebok and to be able to work alongside Emily and her legions of fans to develop a training shoe that is precisely what they feel they need is an exciting and inspiring project,” he continued. “I can’t wait to see what we produce!”

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