Pretty soon, computers will hardly be able to be considered computers—they are already thinking, adapting and interacting with consumers at retail.
Regular old retail is dead and companies are on a desperate mission to revive it. And that’s where the bots come in.
Where retail was once a one-way conversation from the brand to the customers it was sure would buy its product, artificial intelligence (AI) chatbots are facilitating what has become a very necessary two-way conversation.
“This is the new game—getting feedback in the moment,” Andy Narayanan, vice president of intelligence commerce at Sentient, said at a Decoded Fashion NYC talk last week.
Read more at Sourcing Journal.