Comfort and performance insole brand Ortholite has announced it will serve as the official insole of the New York Yankees.
Ortholite will engage baseball fans at home games through a variety of initiatives and promotional efforts during the 2016-2017 seasons. The sponsorship will include prominent placement throughout Yankee Stadium, including rotating signage behind home plate, foul pole LED signage and exposure on the left-side LED screen throughout the season. Fans can also be on the lookout for OrthoLite in Yankees Magazine and during an in-Stadium promotional day.
“The New York Yankees are one of the most celebrated franchises in Major League Baseball, and we are thrilled to partner with a team that places as much importance on performance as we do at OrthoLite,” said Glenn Barrett, OrthoLite CEO, in a statement. “When you’re on your feet at the game or at home cheering for the Yankees, we’re excited to be the Official Insole of the New York Yankees and embark on an exciting season together.”
“We are very excited about our new sponsorship with OrthoLite, and hope that its Stadium signage and promotional programs will strengthen its brand awareness,” said Michael J. Tusiani, New York Yankees senior vice president corporate sales and sponsorships.