OrthoLite is sharing secrets in a new campaign.
The insole brand announced Tuesday the launch of “The Secret Inside,” a new marketing campaign that highlights the comfort and performance benefits of their insole products.
Each image within the campaign showcases the key attributes of OrthoLite technology in different concepts including Breathe, Reduce, Comfort, Style and Rebound. The campaign also explains the intricacies of OrthoLite’s proprietary open-cell formulations.
“The direction of the campaign will be highlighted throughout our marketing elements to further visually reinforce the company’s unwavering dedication to technology and continued product innovation,” said OrthoLite President Pamela Gelsomini.
The campaign rolls out after the completion of a third party 2016 Footwear Survey, i which consumers ranked insoles as the number one factor driving both comfort and performance of a shoe. In the same survey, 60 percent of consumers surveyed said they view insoles as the most critical component in deciding which shoe to purchase.
OrthoLite provides insoles for over 200 footwear brands and controls 70 percent of the open-cell market of foam insoles. The brand’s insoles are found in more than 400 million adults’ and children’s shoes each year, including Nike, Asics, Adidas and Clarks.