Heritage kids’ brand Step & Stride is being revived through a new deal between OrthoLite and Vida Shoes International.
Vida, which owns the Step & Stride brand as a part of its footwear portfolio, is reintroducing the brand for children age infant to six, utilizing OrthoLite’s comfort technology.
Step & Stride’s Fall ’16 collection will be available at national footwear stores, department stores, independent retailers and online throughout the season. Incorporating a modern take on classic footwear, the collection takes a “back to basics” approach and features OrthoLite co-branded footbeds in all of its styles, ranging in price from $32-$44.
“Step & Stride has a rich and magical history in the footwear industry, conveying a whimsical feel,” said Luis Gonzalez Palacio, Step & Stride design director. “This collection features OrthoLite’s identifiable proprietary technology in each style helping keep feet healthy and stink free. Uniquely flexible outsoles and dual density cushioning keep feet comfortable for all day play, and removable insoles in every style offer the option for both medium and wide widths. The focus on comfort, wellness, and fit with OrthoLite sets Step & Stride shoes apart from the competition.”