Nike Inc. Plays Musical Chairs With Top Management

Nike Inc. this week announced several key changes in management at its namesake Nike business and at Converse, which it also owns.

Michael Spillane, a nine year Nike veteran, will succeed Jeanne Jackson as president of product and merchandising. Spillane most recently served as vice president/general manager of footwear, and was also formerly president and CEO of Converse. Jackson, meanwhile, will transition into a new advisory role working with Nike Inc. president and CEO Mark Parker.

“We are fortunate to have built a strong and deep bench of talent across our organization. As we move forward to deliver our long-term goals, the leadership changes we are announcing today will help us to continue to drive growth around the world,” said Parker in a release.

Also at Nike brand, Elliott Hill, president of geographies and sales, will become president of geographies and integrated marketplace, overseeing both wholesale and direct-to-consumer (DTC) businesses. Christiana Shi, president of DTC, will retire in September to spend more time with her family. Shi, who has been with the company since 2010, will be succeeded by Heidi O’Neill. O’Neill has been at Nike since 1998, and was the vice president/general manager of Nike Women’s business for seven years before moving to VP of Nike stores in 2014. As new president of DTC, O’Neill will report to Hill.

Finally at Converse, Davide Grasso has been appointed to lead the brand as president and CEO. Grasso, who has more than 20 years of Nike experience, has served as Converse’s CMO for the last three years. Nike veteran marketer and designer Greg Hoffman, VP of global brand creative and experience, will succeed Grasso as CMO. Jim Calhoun, currently president and CEO of Converse, will be leaving the company to pursue other interests after the transition with Grasso, the company said.

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