The global color authority Pantone has named Marsala, an earthy wine red, as the Color of the Year for 2015.
While 2014 Color of the Year Radiant Orchid encouraged creativity and innovation, Marsala is intended to affect people on a deeper level. Leatrice Eiseman, executive director of the Pantone Color Institute, said the color “enriches our mind, body and soul, exuding confidence and stability.”
Eiseman added, “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”
Marsala, which was featured on Pantone’s fashion color report for Spring ’15, made an elegant and sultry statement on spring runways when the color was used on its own, or as an accent to a number of other colors. Designer Daniel Silverstain, Herve Leger by Max Azria and Dennis Basso incorporated the hue into their spring collections.
The color combines dramatically with neutrals, including warm taupe and gray. And because of its burnished undertones, Pantone said Marsala is highly compatible with amber, umber and golden yellows, greens in both turquoise and teal, and blues in the more vibrant range.
With the ongoing trend for floral prints and stripes, variations of Marsala will likely carry into men’s and women’s fashion through the next year. The color is also a popular choice for jewelry, handbags and footwear, as well as for the wearable technology market, Pantone reported.
For home, Pantone said the “complex and full-bodied” color adds elegance to any room without being overpowering. In particular, Marsala’s plush characteristics make it an ideal choice for rugs and upholstered living room furniture.
Pantone determines the Color of the Year by combing the world for color influences, including fashion, art, popular travel destinations and other socio-economic condition. Influences may also stem from technology, the availability of new textures and effects that impact color. Even upcoming sports events that capture worldwide attention can be a factor.