Footwear veteran Libby Edelman is lending her design eye to JCPenney.
Edelman, the co-creator of Sam & Libby and Sam Edelman footwear, is launching an exclusive namesake brand of women’s footwear, apparel and accessories for the retailer.
Rooted in footwear, Libby Edelman will offer signature fashion flats, stacked heels, sling-back pumps and calf-high boots. A special preview collection spotlighting fashion sneakers, ankle strap flats and peep-toe booties will launch on July 14 in 500 stores and at JCPenney.com. The complete fall collection, launching on Sept. 8, will include a wider assortment, including embroidered boots.
“As a busy working mom, I always wanted clothes, shoes and accessories with a simple, elegant and unique feel that made putting together a great look effortless. The Libby Edelman collection is ideal for every woman who has this similar desire,” said Edelman. “While the collection simplifies everyday wardrobe choices, my hope is to give women the freedom and inspiration to combine pieces from the collection in ways that help them express new aspects of their personal style.”
Edelman will host the #SoWorthIt video series and sharing tip on how to achieve great style for a busy life. Customers can access the series through the JCPenney YouTube channel.