Kenneth Cole, Global Brands Group Enter Into US Licensing Agreement

Kenneth Cole and Global Brands Group are joining forces.

Both companies announced Thursday that they have entered into a U.S. licensing agreement for children’s, men’s and women’s apparel and handbags. Labels involved in this new business partnership include Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, a Kenneth Cole Production.

Kenneth Cole partnered with Global Brands Group in order to change its international brand representation. This U.S. licensing agreement would allow Kenneth Cole to have a strong marketing strategy and fortified sourcing in today’s highly competitive retail market.

Read more at Sourcing Journal.

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