Kenneth Cole and Global Brands Group are joining forces.
Both companies announced Thursday that they have entered into a U.S. licensing agreement for children’s, men’s and women’s apparel and handbags. Labels involved in this new business partnership include Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, a Kenneth Cole Production.
Kenneth Cole partnered with Global Brands Group in order to change its international brand representation. This U.S. licensing agreement would allow Kenneth Cole to have a strong marketing strategy and fortified sourcing in today’s highly competitive retail market.
Read more at Sourcing Journal.