Jessica Simpson to Open Brand Boutiques

Jessica Simpson is reported to be launching boutiques for her wildly popular eponymous brand. Simpson’s expansion into retail was revealed by US Weekly, with a source disclosing that the Jessica Simpson Collection shops are planned to open within the next year in major cities.

Simpson’s line includes clothing, shoes, accessories and fragrances and is currently sold in department stores including Macy’s, Lord & Taylor and Dillard’s. The line has experienced great success, with recent reports showing annual sales of $1 billion.

In April, Simpson sold the majority stake in her brand to Sequential Brands Group Inc., which also owns Justin Timberlake’s brand William Rast.

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