Coming off a solid Q2, Finish Line is building momentum by launching its first female-specific brand experience called #WeAreMore.
The campaign features a collaboration with Olympic gold medalist Aly Raisman and Reebok, which recently announced a goal to become a true 50/50 men’s and women’s business by 2020.
The campaign includes exclusive imagery and video content and coincides with Finish Line’s launch of a new #WeAreMore YouTube channel and personalized women’s homepage. The homepage is populated by individual style posts from consumers who tag #WeAreMore.
“We’ve always served our girl,” said Alyssa Smith, Finish Line VP and division merchandise manager for accessories, women’s and kids’ footwear and apparel. “Now we’re building on that foundation, in partnership with our brands, to showcase ‘her’ versatility—she is much more than what meets the eye—while offering inspiration for her unique competitive style.”
In addition to dedicated online spaces to share experiences, find inspiration and be a part of the brand community, Finish Line has added more #WeAreMore stylists to its team and will be hosting special in-store events in select markets targeting its female Winner’s Circle loyalty program members.
“Finish Line’s #WeAreMore is more than a campaign—it’s a commitment to the female consumer with a renewed focus on bringing the most relevant brand experience to her through a curated selection of the latest and greatest women’s product on the market in colorways and silhouettes she wants,” said Smith.