Jimmy Choo partnered with UAE-based airline Etihad Airways for New York Fashion Week. In celebration of the luxury shoe label’s 20th anniversary, Etihad Airways is hosting events around fashion week at John F. Kennedy Airport and elsewhere in New York City.
Festivities include a VIP lounge with talent agency WME-IMG and Jimmy Choo at the Skylight in Moynihan Station, one of the major venues during fashion week, from Sept. 8-15. The lounge features a 20-year retrospective of Jimmy Choo with some of the labels most notable designs, as well as an Etihad Airways Atelier, where guests are invited to have their initials monogrammed on a luggage tag onsite.
The collaboration extends to the airport runway with a New York Fashion Week-branded Etihad Airways A380 jet decorated with prints by Jimmy Choo displayed on board.
The Jimmy Choo 20th Anniversary celebration will continue with Etihad Airways during London Fashion Week and in Abu Dhabi later this year. The collaboration follows an announcement made in April 2016 of the airline’s comprehensive global agreement with WME-IMG as a long-term partner of the fashion industry.
“Jimmy Choo has been revered by the global jetset for two decades, so it is fitting that Etihad Airways partners with the iconic brand, which shares similar ambitions; to provide the ultimate in elegance, sophistication and comfort,” said Patrick Pierce, Etihad Airways vice president of sponsorships. “Our aspiration is to become the airline of choice for the global fashion community, and our collaboration with Jimmy Choo serves as a natural extension of our fashion week alignment, particularly during New York Fashion Week.”