Under Armour Teams With EOS to Advance its 3D Footwear Offering

UA x EOS

Under Armour and EOS are taking their relationship to the next level.

The athletic giant announced its strategic partnership with EOS, one of the world’s leading technology suppliers in 3-D printing metals and polymers. The pair will work together to scale Under Armour’s 3-D footwear sector by developing advanced laser sintering technology—which creates metal prototypes and tools directly from computer aided design data. Under Armour plans to use EOS’ knowledge on the subject of industrialized 3D production, or additive manufacturing.

“With EOS’ industry-leading laser sintering 3-D printing technology, Under Armour can deliver shoes to the marketplace in a meaningful way, creating truly amazing, desirable products which solve our customers’ needs in ways that could have never been imagined before. Together, our two organizations make a formidable pair,” said Clay Dean, Under Armour chief innovation officer.

This isn’t Under Armour’s first foray into 3-D technology. The company has used the technology in the past to create its 3-D printed midsoles.

Now, Under Armour is looking to EOS to help create powder-based parts, while working together to create polymer powder development. Under Armour will also team up with EOS’ Additive Minds (AM) services to bolster its AM program, which aims to help companies adopt Additive Manufacturing.

“The shoe fits; this partnership is set to achieve Under Armour’s goal to industrialize and scale 3-D printing of performance footwear,” said Glynn Fletcher, president of EOS North America. “True additive manufacturing has come to Under Armour; no other athletic brand can make this statement.”

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