Instagram is dropping a new m-commerce feature for consumers.
In addition to browsing for product images, consumers will soon be able to shop on Instagram with their smartphones. Considering more than 84 percent of smartphone users in the U.S. research and compare products on a mobile app, it makes sense that Instagram and brands would work together to provide consumers with a seamless digital shopping experience.
Beginning next week, Instagram will conduct a shopping test using Instagram posts. According to the social network, most mobile shopping experiences, though speedy, don’t offer consumers adequate product information. Furthermore, only 21 percent of m-commerce purchases are made within a day. The test will allow Instagram to change the mobile shopping experience, because it will enable consumers to understand products before buying them on a smartphone.
Read more at Sourcing Journal.