Concepts Announces Limited Edition “Night Tail” Sneaker with New Balance

Sneaker boutique Concepts is celebrating its 20th anniversary this year with a new collaboration with fellow Bostonian New Balance. The Concepts x New Balance TBTF “Night Tail” is the first in a planned series of exclusive sneakers to be released in 2016 between Concepts and some of the world’s top athletic brands.

Building on their ten year collaborative relationship, Concepts teamed up with New Balance to help reimagine their classic Trailbuster model. The result is the Concepts x New Balance TBTF “Night Trail,” a contemporary take on the hiking aesthetic that blends performance technology with premium lifestyle materials made for the urban explorer.

The style utilizes materials that enable practical use of the model whether on the trails or on the sidewalk. For safe visibility at night, the upper is done in reflective textile and metallic close-knit mesh with a reflective New Balance FantomFit welded skin. The upper also includes reflective eyelets and metallic embroidery on the tongue label. Built to withstand the elements, outdoor detailing includes heel webbing and a woven Concepts-branded lace. The style offers a red Concepts-branded insert, hangtag, limited-edition Concepts packaging and multiple trail-inspired lace options.

The limited edition collaboration will be available for in-store purchase beginning at 10 a.m. EST on Feb. 6. Online sales will go live on the Concepts website at 12 p.m. EST on Feb. 6 and includes complimentary shipping domestically.

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