Boa Laces Up for a New Brand Identity

Boa Technology, an innovative shoe-closure company set on creating efficient and secure laces for active and outdoor footwear, debuted a new brand identity Tuesday.

The brand created the Boa System, comprised of configured dials, laces and guides to make for a top-notch fit, and boasts collaborations across platforms. Boa offers innovative laces for golf to skiing to cycling shoes.

The new branding launches this month in conjunction with an updated website which allows shoppers to learn more about the system and its partners.

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