Australian boot makers Blundstone continues its sponsorship of film festivals with the 2016 Hamptons International Film Festival (HIFF) in East Hampton, New York, Oct. 6-10.
As the event’s sponsor, Blundstone will present the centerpiece film Manchester By The Sea at the Guild Hall. After the screening, attendees with have an exclusive chance to shop Blundstone boots at Imrie and Sag located in East Hampton. The boot brand will also host a VIP fitting and gifting event during the weekend at the Maidstone, which will serve as the VIP hub for festival talent.
Blundstone was the “official boot” for the 2016 Sundance Film Festival. The brand also served as a sponsor for the 2016 Australians in Film Heath Ledger Scholarship.
“Blundstone has had a long-standing association with the film industry and is proud to continue our support of upcoming talent and filmmakers at this year’s festival,” said Rachel Lash, Blundstone international sales manager. “The Hamptons International Film Festival has been a great partner and we’re thrilled to once again support them and filmmakers everywhere.”
During the festival, Blundstone said it will partner with a high profile influencer for a “Walk a Mile in Our Boots at The Hamptons International Film Festival” social media campaign. The influencer will takeover Blundstone’s social channels giving fans a chance to experience the festival.
Blundstone’s HIFF sponsorship precedes the brand’s national launch of its #HowIRoam campaign, scheduled for Oct. 10. The campaign will offer friends and fans the chance to enter to win a trip for two to Tasmania, Blundstone’s birthplace.