Birkenstock USA is adding more experience to its marketing team. The footwear company appointed Scott Radcliffe to the newly created position of Vice President of Marketing, Americas.
Radcliffe will develop and implement all marketing programs to support Birkenstock’s growth across wholesale, retail and consumer channels, including creating strategies for growing the brand’s digital and social media platforms.
He brings more than two decades of experience in consumer marketing and public relations to Birkenstock, including experiences building marketing programs for Nike, Amazon and Seventh Generation. Radcliffe most recently served as vice president of marketing for Lifefactory.
“We’re thrilled to have Scott here to lead our marketing efforts,” said Birkenstock Americas CEO David Kahan. “Birkenstock footwear is immediately recognizable and has an incredible following worldwide. Scott has a tremendous skillset that will help Birkenstock connect on a deeper level with our ever-growing legion of passionate fans.”