Barneys New York Announces “thedrop@barneys” with Highsnobiety

highsnobiety x barneys

Luxury retailer Barneys New York gets in touch with its inner streetwear, announcing an event in partnership with lifestyle vertical Highsnobiety, offering perks like a special chain-stitching customization station by Converse and London-based customizable sneaker brand Swear shoes.

The two-day event features 30 exclusive capsule collections and product drops; 80-plus brands; and appearances from designers and influencers, including Virgil Abloh of Off-White, Faith Connexion and more. Other exclusive releases include Gucci, Alexander Wang, Visitor on Earth and more.

“Barneys New York has always been known as a place for the convergence of entertainment, exclusive designer collaboration and unique experiences,” said Daniella Vitale, CEO and president at Barneys New York. “With thedrop@barneys, we are introducing a whole new concept—blending exclusive launches from the best new designers, one-of-a-kind experiences, compelling content, food and music, giving our customer a new and innovative way to explore and experience Barneys.”

The second day of the event will feature a panel discussion with a number of designers, influencers and industry experts, which will be live-streamed by both Highsnobiety and Barneys New York. Meanwhile, some event perks include a special Converse chain-stitching customization, Swear shoe customization and more.

“Today’s fashion culture revolves around newness, exclusivity and experience,” said Jeff Carvalho, Highsnobiety managing director. “We’re excited to partner with Barneys New York on thedrop@barneys to give fashion enthusiasts a fresh way to interact with the brands and designers they follow.”

The event is set to take place Oct. 28-29 in New York City in Barneys New York’s Madison Avenue flagship store and online.

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