If you forgot Snoop Dogg is the director of football development for Adidas (like we did), the latest cleats designed in collaboration with the rapper will make sure that you never forget again.
On Monday, Adidas and Snoop Dogg unveiled the 2016 Adizero 5-Star 5.0 x Kevlar Snoop cleat, a style that pays homage to the rapper’s famous lyrics “I’ve got my mind on the money and my money on my mind” from his debut album, Doggystyle.
The cleats are splashed with an all-new Chromaflage pattern, a money-inspired camouflage print, as well as “Gotta Hustle” lace jewelry and $10,000 money band. The theme is carried onto the shoebox with a $100 bill-inspired 3D laser security strip emblazoned into the Adidas three stripes graphic.
“Football is one of my main passions and that includes everything from coaching kids to helping design the best gear out there,” said Snoop in a press release. “Adidas Football and I are all about fusing sports and culture and this new cleat showcases how we are true visionaries and pioneers in blending style with performance in football.”
Performance-wise, the cleats are lighter than any competitor’s at 7.9 ounces and features a durable, flexible Sprintskin upper with Ironskin laid over the toe box for durability. The 5-star frame is reinforced with Kevlar for a blend of lightweight, strength and traction.
Snoop’s lyrics continues with an accessories package that includes the Adizero 5-Star 5.0 gloves, featuring an oversized photo-realistic graphic of Ben Franklin, along with a Chromaflage money arm sleeve and socks, complete with $10,000 money band. The gear is available now at Adidas.com.