After unveiling their first 3D concept shoe last year, Adidas announced Monday that it will be making its 3D printed shoes available to purchase.
The Adidas 3D Runner features an engineered 3D web structure with dense zones in high force areas of the foot and less dense zones in low force areas, allowing for even weight distribution.
The 3D Runner also features a 3D printed heel counter, which is integrated into the midsole and avoids the typical process of gluing or stitching.
“This is just the beginning,” said Mikal Peveto, senior director of Adidas’ Future team. “Creating customized shoes based on an individual’s footprint—including their running style, foot shape, performance needs and personal preferences—is a north star for the industry and Adidas is leading with cutting-edge innovations.”
The 3D Runner will be available for $333 via Adidas Confirmed in New York. Reservations are open now, and pairs can be picked up on Dec. 15 at Adidas NYC, the brand’s new flagship store. A limited number of the shoes will also be made available on Dec. 15 in London and Tokyo.