The climbing costs for non-renewable resources, coupled with increasing levels of education will influence consumers to make more sustainable purchases in the future.
According to the report, consumers will continue to expect companies to disclose their Corporate Social Responsibility practices—a trend that is already taking off. The study cites data from the Global Reporting Initiative and its Sustainability Disclosure Database, which shows the number of reports released by companies has ballooned from 19 in 1999 to 3,341 in 2013.
As a result, footwear companies will have to implement transparent (and better) manufacturing practices, or contend with unhappy consumers who will likely amplify their concerns on social networks. The report says that more than the benefits associated with greener practices, “simple statements around the social norm will trigger change.”