The report cites data from The World Bank that says 60.3% of the world population will live in urban areas by 2030. Brazil and Mexico will experience the greatest concentration, but the effects will be felt worldwide.
With more people living and working in cities, populations will become more familiar with diverse cultures, products and trends, including those related to footwear. Here, consumption will be heavily focused on design, and fashion will influence purchasing decisions more than functionality or necessity, the report said. The average number of shoes purchases will also increase, as more retail chains open for business.