Nike is using the power of sport to promote diversity and equality on Martin Luther King Jr. Day.
On Monday Nike Inc. announced that Nike and Jordan Brand athletes would play in all-black PEs, including the Lebron 14, Kyrie 3, PG1, Kobe A.D., Solider 10, Hyperdunk, Audacity, Zoom Rev and Zoom Live. Jordan Brand’s MLK Day selection includes the AJXXXI, CP3.X, Extra.Fly, M13 and Super.Fly 5 PO.
The athletic footwear giant also marked Dr. Martin Luther King Jr. Day by announcing it is collaborating with community organizations, PeacePlayers International and Mentor: The National Mentoring Partnership, to expand opportunities and support to youth and their communities.
PeacePlayers International is globally recognized for uniting divided communities through youth and sport. By developing young leaders, building relationships and changing perceptions, PeacePlayers is strengthening communities using sport as a tool to bridge divides.
Mentor is a national organization that fosters youth mentoring relationships and connects volunteers to opportunities in their local communities throughout the U.S. Mentor CEO David Shapiro described Nike’s partnership with the organization as an “extraordinary milestone.” He added, “It’s critical that we close the gap for the one in three young people growing up without mentors outside their family and increase supportive connections for our youth. We’re excited to have Nike’s support and voice in this effort.”