The Original Muck Boot Company’s popular kids’ Hale and kids’ Rugged II boots are getting in character for Fall ’16.
The company announced it has entered into a global licensing agreement with Hasbro Inc. to produce a 12-piece children’s boot collection featuring characters from the My Little Pony and Transformers franchises. It is Muck Boot’s first children’s collaboration.
The My Little Pony boots are emblazoned with the faces of popular characters Princess Twilight Sparkle, Rainbow Dash and Pinkie Pie, and each boot is stamped with the franchise’s famous “Cutie Mark.” Characters featured on the Transformers boots include Bumblebee, Grimlock and Optimus Prime. The characters appear in full-color, with added child-friendly features like glitter prints, confetti midsoles and color-contrast lining.
Styles include the Hale, a breathable, waterproof, multi-season neoprene boot with pull-on tabs, and the Rugged II, a boot with a neoprene shaft lined with fleece. The Rugged II is temperature rated to guarantee comfort to 40 degrees below zero Fahrenheit.
Sean O’Brien, general manager and vice president of retail footwear for Muck Boots, said, “The growing popularity of My Little Pony and Transformers will introduce Muck Boots to a new audience, young and old. We look forward to more product introductions and enjoying a long partnership together.”